04Dec

Blogging me down. Social media and the new conundrum

Filed Under: New media    by: Bill Powell

web2 logos Blogging me down. Social media and the new conundrum

How does a busy person stay up to date with Facebook, blogging, Twittering (tweets) and discovering new media trends? I am not exactly sure, but I can tell you that is isn’t easy. Between working on Serif Group, Baby publictions and Inbox Orange projects and building my knowledge base about the ever-changing landscape of new-media marketing I find it difficult to even type this very blog update. I preach to others how blogging is a great way to reach your customers and become a ‘thought leader’ in your industry, but I can’t seem to follow my own advice. (See this article about blogging)

Last week I finally signed up for Myspace-though I have yet to make it mine. On Facebook my friend list grows, but my status updates don’t. I even have my status updates on Facebook linked to Twitter to make it easier. But, to this day, I have 28 followers on Twitter but only a total of 29 updates-EVER.

Not only is Myspace on hold, but so is Delicious and StumpleUpon. I’d even love to explore Ning a bit more, but can’t find the time to stay up on my Google Analytics & Adsense accounts let alone my Commision Junction account.

Work smarter is an option, but I’m looking for anyone with other ideas. Are you experiencing the same problem? Is it just that time of year? Let me know what you think. Which social media tools do you find not worth the effort? Which ones do you swear by?

Whenever I get some downtime I’ll finish reading the 4 books that I have lined up to read and then maybe, just maybe I’ll add some more contacts to LinkedIn.

Tags: , , , , ,

  • http://www.nick-rice.com Nick Rice

    Bill, it can be overwhelming but you have to more than “want” to learn about or explore social media. Once you reach the tipping point of seeing it work for you, you’ll dedicate more time to it.

    You know from being in the industry that marketing communication professionals are often poor marketers of their own business. Once you truly have a burning desire to be seen as a thought leader, you’ll find the right avenue for you to do so. It may or may not be through social media; but the tactics are not the point. There are lots of proven ways to be seen as a thought leader. The point is having the burning desire for the new or different results that will drive & change behavior.

    At the end of the day, let the social media pundits explore the latest hotness; you focus on 3-5 avenues where you can truly contribute and make an impact w/ your specialized knowledge. I can tell you that my focus areas are: 1) email newsletter, 2) LinkedIn, 3) Facebook/Twitter tie. Everything is else falls below the line, unless I have time to spare.

    You’ll make a bigger impact w/ clients by knowing where to point them and/or who to bring in than trying to know all of the answers.

  • http://www.fayetteheating.com Eric Schmidt

    I feel your pain. I have been wondering which avenues to tackle myself and how to link it all. With all the systems available, the one who develops a “Write Once, Post Everywhere” application will be hailed as a hero.

    Since history can be learned from, social networks may go the way of magazines where they have small but loyal readerships based on a niche.

    Where I am now, I’m trying to understand our niche and learn what their online habits might be. I know a lot of local female demographic use Facebook. As with everything: measure, measure, measure Then prod prod prod and again measure measure measure.

    Eventually it will shake out … maybe

Get Connected


Thanks for joining